Boat International Media and Quarto Media form partnership to publish Meer & Yachten
6 October 2011
Boat International Media, the world’s largest media group serving the superyacht industry, and Quarto Media, the Hamburg-based special interest publisher, are delighted to announce a strategic partnership, working together on Meer & Yachten.
Both are committed to combine their considerable resources and local expertise to produce the definitive German superyacht magazine, delivering increased editorial coverage, more on-board boat reviews and a greater focus on luxury lifestyle.
Jochen Halbe, the long-time editor and highly experienced yachtsman, will remain at the helm, continuing his relationship with the Boat International Media family.
Tony Harris, CEO of Boat International Media, stated:
‘We have been looking to find a high quality partner in Germany for sometime, and I am delighted to be working with Christian Schmidt-Hamkens and his team at Quarto Media.
Christian is an experienced publisher and keen sailor, and will deliver Meer & Yachten into the hands of the people who matter throughout the German-speaking countries – owners and potential owners’.
Quarto Media publishes a portfolio of magazines in the luxury lifestyle sectors, has an excellent relationship with the major German distributors and will significantly invest in the title.
Christian Schmidt-Hamkens, publishing director at Quarto Media, stated:
‘This is an exciting opportunity for us to collaborate with Boat International Media Group, the leading publisher in the luxury yachting arena. We are delighted to extend our reach into this market, which has an obvious synergy with our luxury portfolio and will generate great excitement from our luxury clients. We are proud to have been chosen to work with Boat International’.
The November/December issue of Meer & Yachten will be published on 27 October 2011 in time for Hanseboot in Hamburg.
Advertising deadline: 11 October 2011
For further information or to advertise please contact:
Boat International Media
T: +44 (0) 20 8545 9369