Boat International Media and Montaigne Publications form partnership to publish Mer & Bateaux

October 19, 2010

Boat International Media, the world’s leading media group serving the superyacht industry, and Montaigne Publications, the French based luxury publisher of Monsieur, Montres Magazine and Dreams Publications are delighted to announce a strategic partnership, working together on Mer & Bateaux.

Both are committed to combine their considerable resource and local expertise to produce France’s definitive French language superyacht magazine, delivering increased editorial coverage, more onboard boat reviews and a greater focus on luxury lifestyle.

This exciting partnership is completed with the involvement of Roland Coutas, a French Internet businessman, motor boat owner and long time subscriber to Mer & Bateaux.

Tony Harris, CEO of Boat International Media, stated:

"We have been looking to find a high quality partner in France for sometime and I am delighted to be working with both François-Jean Deahn and Roland Coutas. Montaigne has a proven track record in producing quality magazines for a discerning audience, with unrivalled contacts in the luxury sector and Roland’s insight as a member of the French owner community will prove to be invaluable.

They will deliver Mer & Bateaux into the hands of people who matter throughout the country – French owners and potential owners."

François-Jean Deahn, CEO of Montaigne Publications stated:

"This is an exciting opportunity for us to collaborate with Boat International Media Group, the leading publisher in the luxury yachting arena. We are delighted to extend our reach into this market, which has an obvious synergy with our luxury portfolio and will generate great excitement from our luxury clients. We are proud to have been chosen to work with Boat International Media."

The new look Mer & Bateaux will be re-launched in time for the Salon Nautique de Paris (3rd December).

The deadline for advertising in this issue is November 10, 2010.

For more information contact:

Lionel Richard
Boat International Media
Tel: +44 (0) 208 545 9360
Email: lionel.richard@boatinternationalmedia.com

Marie Charlotte Wambergue
Montaigne Publications
Tel: +33 1 47 63 86 29
Email: mcwambergue@monsieur.fr